智能广告系列依赖于名为 SmartCampaignSetting 的资源,该资源包含主 Campaign 资源中没有的其他配置选项。
智能广告系列设置必须与广告系列相关联,因此最好在同一变动请求中创建这两个对象。
制作广告系列
由于智能广告系列主要由 Google 的广告技术自动管理,因此您无需为其设置许多字段。
智能广告系列的主要要求:
- 必须有自己的
CampaignBudget。 advertising_channel_type必须设置为AdvertisingChannelTypeEnum.SMART。advertising_channel_sub_type必须设置为AdvertisingChannelTypeSubEnum.SMART_CAMPAIGN。
请注意,我们使用临时资源名称为相应广告系列的资源名称设置值。这样,在广告系列存在于后端之前,变异请求中的其他对象就可以引用该广告系列。
Java
private MutateOperation createSmartCampaignOperation(long customerId) { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignOperationBuilder() .getCreateBuilder() .setName("Smart campaign " + CodeSampleHelper.getShortPrintableDateTime()) .setStatus(CampaignStatus.PAUSED) .setAdvertisingChannelType(AdvertisingChannelType.SMART) .setAdvertisingChannelSubType(AdvertisingChannelSubType.SMART_CAMPAIGN) // Assigns the resource name with a temporary ID. .setResourceName(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)) // Declares whether this campaign serves political ads targeting the EU. .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING); return builder.build(); }
C#
/// <summary> /// Creates a MutateOperation that creates a new Smart campaign. /// A temporary ID will be assigned to this campaign so that it can be referenced by other /// objects being created in the same Mutate request. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <returns>A MutateOperation that creates a campaign.</returns> private MutateOperation CreateSmartCampaignOperation(long customerId) { return new MutateOperation { CampaignOperation = new CampaignOperation { Create = new Campaign { Name = $"Smart campaign #{ExampleUtilities.GetRandomString()}", // Set the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. Status = CampaignStatus.Paused, // AdvertisingChannelType must be SMART. AdvertisingChannelType = AdvertisingChannelType.Smart, // AdvertisingChannelSubType must be SMART_CAMPAIGN. AdvertisingChannelSubType = AdvertisingChannelSubType.SmartCampaign, // Assign the resource name with a temporary ID. ResourceName = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the budget using the given budget resource name. CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID), // Declare whether or not this campaign contains political ads targeting the EU. ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising, } } }; }
PHP
private static function createSmartCampaignOperation(int $customerId): MutateOperation { // Creates the campaign object. $campaign = new Campaign([ 'name' => "Smart campaign #" . Helper::getPrintableDatetime(), // Sets the campaign status as PAUSED. The campaign is the only entity in the mutate // request that should have its' status set. 'status' => CampaignStatus::PAUSED, // The advertising channel type is required to be SMART. 'advertising_channel_type' => AdvertisingChannelType::SMART, // The advertising channel sub type is required to be SMART_CAMPAIGN. 'advertising_channel_sub_type' => AdvertisingChannelSubType::SMART_CAMPAIGN, // Assigns the resource name with a temporary ID. 'resource_name' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the budget using the given budget resource name. 'campaign_budget' => ResourceNames::forCampaignBudget($customerId, self::BUDGET_TEMPORARY_ID), // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' => EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ]); // Creates the MutateOperation that creates the campaign. return new MutateOperation([ 'campaign_operation' => new CampaignOperation(['create' => $campaign]) ]); }