指定旅行目标的效果最大化广告系列

指定旅行目标的效果最大化广告系列可让您为酒店 房源制作广告，这些广告会在 Google 渠道（例如 Google 搜索、Google 展示广告网络、视频和 Discover）中投放。此外，该广告系列还具有以下优势：自动在各个渠道之间分配预算、 最终到达网址扩展、提高 Google 搜索广告的覆盖面，以及为每个酒店房源建议要创建的素材资源（作为素材资源组）。

与 酒店广告 不同，您无需拥有 Hotel Center 账号 即可使用指定旅行目标的效果最大化广告系列。

制作指定旅行目标的效果最大化广告系列

制作指定旅行目标的效果最大化广告系列的步骤如下：

1. 创建素材资源集、所有酒店房源的素材资源，以及素材资源集 素材资源，以关联创建的素材资源集和素材资源。
2. （推荐）获取建议的素材资源，以便用于创建素材资源 组。
3. 使用素材资源集和建议的 素材资源制作效果最大化广告系列。

为酒店房源创建素材资源实体

1. 通过将 AssetSet.type设置为AssetSetType.HOTEL_PROPERTY，创建类型为HOTEL_PROPERTY的酒店房源素材资源集。您将在后续步骤中使用所创建素材资源集的资源名称。

   Java

   private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) {
     // Creates an asset set operation for a hotel property asset set.
     AssetSetOperation assetSetOperation =
         AssetSetOperation.newBuilder()
             .setCreate(
                 AssetSet.newBuilder()
                     .setName(
                         "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime())
                     .setType(AssetSetType.HOTEL_PROPERTY))
             .build();
     try (AssetSetServiceClient assetSetServiceClient =
         googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
       MutateAssetSetsResponse mutateAssetSetsResponse =
           assetSetServiceClient.mutateAssetSets(
               Long.toString(customerId), ImmutableList.of(assetSetOperation));
       String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName();
       System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName);
       return assetSetResourceName;
     }
   }
         

   C#

   private string CreateHotelAssetSet(GoogleAdsClient client, long customerId)
   {
       AssetSetOperation operation = new AssetSetOperation()
       {
           Create = new AssetSet {
               Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(),
               Type = AssetSetType.HotelProperty
           }
       };
   
       AssetSetServiceClient assetSetService = client.GetService(Services.V25.AssetSetService);
   
       MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
           customerId.ToString(),
           new List<AssetSetOperation> { operation }
       );
   
       string assetResourceName = response.Results[0].ResourceName;
       Console.WriteLine($"Created an asset set with resource name: {assetResourceName}");
       return assetResourceName;
   }
         

   PHP

   private static function createHotelAssetSet(
       GoogleAdsClient $googleAdsClient,
       int $customerId
   ): string {
       // Creates an asset set operation for a hotel property asset set.
       $assetSetOperation = new AssetSetOperation([
           // Creates a hotel property asset set.
           'create' => new AssetSet([
               'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(),
               'type' => AssetSetType::HOTEL_PROPERTY
           ])
       ]);
   
       // Issues a mutate request to add a hotel asset set and prints its information.
       $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
       $response = $assetSetServiceClient->mutateAssetSets(
           MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
       );
       $assetSetResourceName = $response->getResults()[0]->getResourceName();
       printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL);
       return $assetSetResourceName;
   }