Overview

Messaging is an integral part of how businesses manage their presence as well as doing business with users on social media platforms. Business Messaging API is a suite of interfaces enabling authorized Business Accounts to exchange direct messages with TikTok users through API-integrated platforms. It allows businesses to seamlessly incorporate real-time messaging into their customer engagement strategies, supporting an organic-to-paid approach and enhancing brand presence on TikTok.

By facilitating streamlined message management and automated responses on third-party platforms, the API empowers developers to create comprehensive solutions that drive brand growth on TikTok, effectively bridging the gap between organic interactions and paid advertising initiatives.

Concepts

• Conversation: The entire exchange between two or more participants. Conversations are usually continuous threads that include all back-and-forth communication — much like dialogue in real life. Conversations hold a series of messages and are identified by a unique conversation ID.
• Message: A single communication sent from one participant to another within this conversation.