创建启用网站和应用优化的升级版 Smart+ 非商品库广告

启用网站和应用优化的升级版 Smart+ 非商品库广告是一种升级版 Smart+ 销量推广系列，它不使用商品库中的商品，可提升你的网站和应用上的销量。对于这类推广系列，你需要在推广系列层级将 objective_type 设置为 WEB_CONVERSIONS，将 sales_destination 设置为 WEB_AND_APP，并将 catalog_enabled 设置为 false。

步骤

1. 创建推广系列

使用 /smart_plus/campaign/create/ 接口创建推广系列。

需确保满足以下要求。完整参数列表参见 /smart_plus/campaign/create/ 接口。

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/smart_plus/campaign/create/' \\
--header 'Access-Token: {{Access-Token}}' \\
--header 'Content-Type: application/json' \\
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "request_id": "{{request_id}}",
    "objective_type": "WEB_CONVERSIONS",
    "sales_destination": "WEB_AND_APP",
    "catalog_enabled": false,
    "campaign_name": "{{campaign_name}}",
    "budget": {{budget}}
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "advertiser_id": "{{advertiser_id}}",
        "budget": {{budget}},
        "budget_mode": "BUDGET_MODE_DYNAMIC_DAILY_BUDGET",
        "budget_optimize_on": true,
        "campaign_id": "{{campaign_id}}",
        "campaign_name": "{{campaign_name}}",
        "campaign_type": "REGULAR_CAMPAIGN",
        "create_time": "{{create_time}}",
        "is_promotional_campaign": false,
        "modify_time": "{{modify_time}}",
        "objective_type": "WEB_CONVERSIONS",
        "operation_status": "ENABLE",
        "sales_destination": "WEB_AND_APP",
        "secondary_status": "CAMPAIGN_STATUS_ENABLE",
        "smart_plus_adgroup_mode": "MULTIPLE"
    }
}
(/code)

2. 创建广告组

使用 /smart_plus/adgroup/create/ 接口创建广告组。

需确保满足以下要求。完整参数列表参见 /smart_plus/adgroup/create/ 接口。

启用网站和应用优化的升级版 Smart+ 广告的 optimization_event 值列表

下表列出了启用网站和应用优化的升级版 Smart+ 广告的可用事件。

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/smart_plus/adgroup/create/' \\
--header 'Access-Token: {{Access-Token}}' \\
--header 'Content-Type: application/json' \\
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "campaign_id": "{{campaign_id}}",
    "request_id": "{{request_id}}",
    "adgroup_name": "{{adgroup_name}}",
    "promotion_type": "WEBSITE",
    "app_config": [
        {
            "app_id": "{{app_id}}"
        },
        {
            "app_id": "{{app_id}}"
        }
    ],
    "optimization_goal": "CONVERT",
    "pixel_id": "{{pixel_id}}",
    "optimization_event": "ADD_BILLING",
    "bid_type": "BID_TYPE_CUSTOM",
    "conversion_bid_price": {{conversion_bid_price}},
    "billing_event": "OCPM",
    "schedule_type": "SCHEDULE_START_END",
    "schedule_start_time": "{{schedule_start_time}}",
    "schedule_end_time": "{{schedule_end_time}}",
    "targeting_spec": {
        "location_ids": [
            "{{location_ids}}"
        ]
    }
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "adgroup_id": "{{adgroup_id}}",
        "adgroup_name": "{{adgroup_name}}",
        "advertiser_id": "{{advertiser_id}}",
        "app_config": [
            {
                "app_id": "{{app_id}}"
            },
            {
                "app_id": "{{app_id}}"
            }
        ],
        "attribution_event_count": "EVERY",
        "bid_type": "BID_TYPE_CUSTOM",
        "billing_event": "OCPM",
        "budget": 0,
        "budget_mode": "BUDGET_MODE_INFINITE",
        "campaign_id": "{{campaign_id}}",
        "campaign_name": "{{campaign_name}}",
        "click_attribution_window": "SEVEN_DAYS",
        "comment_disabled": false,
        "conversion_bid_price": {{conversion_bid_price}},
        "create_time": "{{create_time}}",
        "dayparting": "{{dayparting}}",
        "engaged_view_attribution_window": "ONE_DAY",
        "is_hfss": false,
        "is_lhf_compliance": false,
        "min_budget": 0,
        "modify_time": "{{modify_time}}",
        "operation_status": "ENABLE",
        "optimization_event": "ADD_BILLING",
        "optimization_goal": "CONVERT",
        "pacing": "PACING_MODE_SMOOTH",
        "phone_info": {},
        "pixel_id": "{{pixel_id}}",
        "placement_type": "PLACEMENT_TYPE_AUTOMATIC",
        "placements": [
            "PLACEMENT_TIKTOK",
            "PLACEMENT_GLOBAL_APP_BUNDLE",
            "PLACEMENT_PANGLE"
        ],
        "product_source": "UNSET",
        "promotion_type": "WEBSITE",
        "promotion_website_type": "UNSET",
        "schedule_end_time": "{{schedule_end_time}}",
        "schedule_start_time": "{{schedule_start_time}}",
        "schedule_type": "SCHEDULE_START_END",
        "search_result_enabled": true,
        "secondary_status": "ADGROUP_STATUS_CREATE",
        "share_disabled": false,
        "skip_learning_phase": true,
        "targeting_optimization_mode": "AUTOMATIC",
        "targeting_spec": {
            "actions": [],
            "age_groups": [
                "AGE_18_24",
                "AGE_25_34",
                "AGE_35_44",
                "AGE_45_54",
                "AGE_55_100"
            ],
            "app_targeting_type": "PROSPECT",
            "brand_safety_type": "STANDARD_INVENTORY",
            "category_exclusion_ids": [
                "{{category_exclusion_ids}}",
                "{{category_exclusion_ids}}",
                "{{category_exclusion_ids}}"
            ],
            "gender": "GENDER_UNLIMITED",
            "location_ids": [
                "{{location_ids}}"
            ],
            "spc_audience_age": "OVER_EIGHTEEN",
            "spending_power": "ALL"
        },
        "video_download_disabled": true,
        "view_attribution_window": "ONE_DAY"
    }
}
(/code)

3. 创建广告

使用 /smart_plus/ad/create/ 接口创建广告。

需确保满足以下要求。完整参数列表参见 /smart_plus/ad/create/ 接口。

示例

请求

(code curl http)
curl --location --request POST 'https://business-api.tiktok.com/open_api/v1.3/smart_plus/ad/create/' \\
--header 'Access-Token: {{Access-Token}}' \\
--header 'Content-Type: application/json' \\
--data '{
    "advertiser_id": "{{advertiser_id}}",
    "adgroup_id": "{{adgroup_id}}",
    "ad_name": "{{ad_name}}",
    "landing_page_url_list": [
        {
            "landing_page_url": "{{landing_page_url}}"
        }
    ],
    "creative_list": [
        {
            "creative_info": {
                "ad_format": "SINGLE_VIDEO",
                "video_info": {
                    "video_id": "{{video_id}}"
                },
                "image_info": [
                    {
                        "web_uri": "{{web_uri}}"
                    }
                ],
                "identity_authorized_bc_id": "{{identity_authorized_bc_id}}",
                "identity_id": "{{identity_id}}",
                "identity_type": "BC_AUTH_TT"
            }
        }
    ],
    "ad_text_list": [
        {
            "ad_text": "{{ad_text}}"
        },
        {
            "ad_text": "{{ad_text}}"
        },
        {
            "ad_text": "{{ad_text}}"
        },
        {
            "ad_text": "{{ad_text}}"
        },
        {
            "ad_text": "{{ad_text}}"
        }
    ],
    "ad_configuration": {
        "dark_post_status": "ON",
        "call_to_action_id": "{{call_to_action_id}}"
    }
}'
(/code)

返回

(code curl http)
{
    "code": 0,
    "message": "OK",
    "request_id": "{{request_id}}",
    "data": {
        "ad_configuration": {
            "call_to_action_id": "{{call_to_action_id}}",
            "dark_post_status": "ON",
            "deeplink_utm_params": [],
            "phone_info": {},
            "product_info": {
                "product_image_list": []
            },
            "tracking_info": {
                "app_tracking_info_list": [
                    {
                        "app_id": "{{app_id}}",
                        "app_type": "APP_ANDROID",
                        "click_tracking_url": "",
                        "impression_tracking_url": ""
                    },
                    {
                        "app_id": "{{app_id}}",
                        "app_type": "APP_IOS",
                        "click_tracking_url": "",
                        "impression_tracking_url": ""
                    }
                ]
            },
            "utm_params": []
        },
        "ad_name": "{{ad_name}}",
        "ad_text_list": [
            {
                "ad_text": "{{ad_text}}"
            },
            {
                "ad_text": "{{ad_text}}"
            },
            {
                "ad_text": "{{ad_text}}"
            },
            {
                "ad_text": "{{ad_text}}"
            },
            {
                "ad_text": "{{ad_text}}"
            }
        ],
        "adgroup_id": "{{adgroup_id}}",
        "adgroup_name": "{{adgroup_name}}",
        "advertiser_id": "{{advertiser_id}}",
        "auto_message_list": [],
        "call_to_action_list": [],
        "campaign_id": "{{campaign_id}}",
        "campaign_name": "{{campaign_name}}",
        "create_time": "{{create_time}}",
        "creative_list": [
            {
                "ad_material_id": "{{ad_material_id}}",
                "creative_info": {
                    "ad_format": "SINGLE_VIDEO",
                    "identity_authorized_bc_id": "{{identity_authorized_bc_id}}",
                    "identity_id": "{{identity_id}}",
                    "identity_type": "BC_AUTH_TT",
                    "image_info": [
                        {
                            "web_uri": "{{web_uri}}"
                        }
                    ],
                    "material_name": "",
                    "video_info": {
                        "file_name": "",
                        "video_id": "{{video_id}}"
                    }
                },
                "material_operation_status": "ENABLE"
            }
        ],
        "custom_product_page_list": [],
        "deeplink_list": [],
        "disclaimer": {},
        "interactive_add_on_list": [],
        "landing_page_url_list": [
            {
                "landing_page_url": "{{landing_page_url}}"
            }
        ],
        "modify_time": "{{modify_time}}",
        "operation_status": "ENABLE",
        "page_list": [],
        "secondary_status": "AD_STATUS_AUDIT",
        "smart_plus_ad_id": "{{smart_plus_ad_id}}"
    }
}
(/code)